According to Rick Siskey, many startup companies do not have enough capital to get their product effectively launched. For these entrepreneurs, says Siskey, there’s a specialized group of investors that deal specifically with small startup businesses who have a good idea but don’t have the capital to create a tangible product. These financiers are called angel investors. An angel investor, explains Rick Siskey, will finance promising new businesses or product ideas until they get their feet on solid ground.
While an “angel investor” may sound like an altruistic philanthropist, Rick Siskey points out that they are businessmen and women who are looking to see a return on their investment. When pitching to an angel investor, it’s important to offer a clear and concise plan of action to ensure that they see a return of investment in a reasonable amount of time, advises Rick Siskey. He believes that angel investing has proven successful historically, perhaps because the investors have the experience to mentor the young entrepreneur to create success for themselves.