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Monthly Archives: September 2014

Word-Of-Mouth 2.0: Social Media


50 years ago, word-of-mouth advertising was the best way for any company or brand to obtain new customers. The same holds true today with one major difference – word travels much faster. With the advent of social media marketing, buyer behavior has changed drastically over the years. Reviews and consumer choices It’s been estimated that up to 90% of Americans ... Read More »

Berni Fried discusses “process addictions” as other arms of the “octopus”

Berni Fried

A process addiction refers to compulsive behavior, such as compulsive gambling, sexual addiction, eating disorders and spending addictions. It is a condition in which a person is dependent on some type of behavior such as gambling, shopping or sexual activity. This term is often used as a blanket for any behavioral addiction which does not involve an addictive chemical. Information ... Read More »